ANZMAC 2019 recognises a world of technological, social and political turbulence, challenging marketers to produce robust and actionable research. Our environment and ecosystems present formidable demands to traditional marketing, and as academics, we are in a privileged position to respond to these demands.
The theme of this conference – Winds of Change – challenges marketers to address global issues, such as those above, and more. We encourage scholars to join in this conversation through research and discussion. We invite our community to reflect on our changing world, to push the boundaries and consider the future for Marketing in disruptive and uncertain times.